Tha Hightail Phacaid le Angela Spindler na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2022

Hightail Phacaid

le Angela Spindler

Neach-ceannach: Depot Creative

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

14,094

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139774

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Hightail Phacaid

Chaidh a’ bhuidheann a bharantachadh gus ainm branda, tòna a’ ghutha a leasachadh a bharrachd air dearbh-aithne lèirsinneach agus dealbhadh pacaidh airson accessory clogaid baidhsagal-motair ùr-ghnàthach. Bha grunn shlatan-tomhais sònraichte aig a’ gheàrr-chunntas, b’ e am pacaigeadh ath-thagradh unisex, a bhith air ath-chleachdadh, faicsinneachd àrd toraidh a chomasachadh agus a bhith cuideam aotrom airson bathar cosg-èifeachdach. Chaidh am baga film ioma-shreath caol agus gun samhail a dhealbhadh gus coinneachadh ri riatanasan an neach-dèiligidh, a bharrachd air a bhith a’ toirt a-steach a h-uile dad a dh’ fheumas an ceannaiche gus a dhol suas agus a ruith; an toradh, criomagan ceangail, spacer agus leabhran mar a nì thu.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Hightail Phacaid air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Hightail Phacaid na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Hightail Phacaid airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Tomhasan & Pacadh: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tagaichean: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Teicneòlas Cinneasachaidh: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Dùbhlan Dealbhaidh: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Rannsachadh: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Brosnachadh: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Faid a' Phròiseict: 2017-2019, Sydney Australia
Sruth Obrachaidh: Simple tear apart packaging with a zip lock closure for reuse.
Buill na Sgioba: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator