Devynerios Bileagan by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Devynerios Bileagan

by Asta Kauspedaite

Client: Mv Group

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Devynerios Bileagan

Tha Devynerios na theaghlach de liqueurs luibhean gun samhail a tha na stiùiriche roinn-seòrsa ann an Liotuàinia. Bidh iad a’ riochdachadh Lituàinia, dòighean cinneasachaidh dearbhte agus reasabaidhean stèidhichte air grìtheidean nàdarra. Tha gach toradh sònraichte agus eadar-dhealaichte. Tha na prìomh fheartan cuideachd rim faicinn ann an dealbhadh an leubail. Bidh dealbhadh originalios a’ conaltradh dearbhteachd. Tha Zalios ioma-fhilleadh agus beairteach, gad bhogadh a-steach do shaoghal dìomhair luibhean. Tha Raudonos, misneachd agus òigridh air an nochdadh le bhith a’ cleachdadh neo-chunbhalachd agus dathan soilleir.

The Recognition

About the Duais Airgid A' Design Award

Tha Devynerios Bileagan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Devynerios Bileagan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Devynerios Bileagan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas