Al Mocha Port Pacadh Cofaidh le Elena Gamalova

Tha Al Mocha Port Pacadh Cofaidh le Elena Gamalova na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2022

Al Mocha Port Pacadh Cofaidh

le Elena Gamalova

Neach-ceannach: Al Mocha Port

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

28,713

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #140423

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Al Mocha Port Pacadh Cofaidh

Sreath de dhealbhaidhean pacaidh airson Al Mocha Port, Saudi Arabia. Tha dealbhadh air a bhrosnachadh le eachdraidh, cultar, agus tùs gus dearbh-aithne a chruthachadh a dhaingnich dearbhteachd agus eòlas. Tha am pacaigeadh glan, so-thuigsinn, cliùiteach, agus chan eil cus fiosrachaidh ann, a’ dol thairis air an àm a dh’ fhalbh agus an-diugh. Tha dathan Navy Blue, Forest Green, agus Gold ag amas air aire luchd-ceannach a tharraing. Tha an dealbh cofaidh air na taobhan a’ cur cuideam air sealladh furachail an neach-dèanamh a thaobh taghadh toraidh. Tha siostam labeling sùbailte a’ leigeil leis a’ bhrannd an tairgse atharrachadh gu furasta, fad na bliadhna.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Al Mocha Port Pacadh Cofaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Al Mocha Port Pacadh Cofaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Al Mocha Port Pacadh Cofaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Tomhasan & Pacadh: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tagaichean: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Teicneòlas Cinneasachaidh: Aluminum Stand Up Pouch, flat bottom, quad seal.
Dùbhlan Dealbhaidh: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Rannsachadh: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Brosnachadh: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Faid a' Phròiseict: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Sruth Obrachaidh: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Creideasan Dhealbhan: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova