Koch's Meerrettich ’ Ann An Ath-Bhranndadh by Wolkendieb Design Agency

Koch's Meerrettich ’ Ann An Ath-Bhranndadh by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Koch's Meerrettich ’ Ann An Ath-Bhranndadh

by Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Koch's Meerrettich ’ Ann An Ath-Bhranndadh

Tha na facail-suaicheantais air ais gu na freumhaichean, an-dràsta a’ toirt buaidh air gnìomhachas a’ bhidhe. Tha fèill mhòr air seann ghlasraich, a tha a’ toirt a-steach horseradish, an-dràsta. Gus am brannd ath-bheothachadh ann an sgeilpichean, chuir Wolkendieb air bhog a-rithist pasgan dearbh-aithne branda agus pacaidh Kochs. Chaidh an suaicheantas ùrachadh gus a bhith nas treasa agus nas fhaicsinniche. Tha an dealbhadh ùr ag amas air a bhith a’ sealltainn na grìtheidean nàdarra neo-ullaichte agus na reasabaidhean glan às aonais stuthan cur-ris no glèidhidh. Ùr bhon raon gu dìreach chun neach-cleachdaidh: air ullachadh gu dìreach, gu sìmplidh agus gu dòigheil!

The Recognition

About the Duais Airgid A' Design Award

Tha Koch's Meerrettich ’ Ann An Ath-Bhranndadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Koch's Meerrettich ’ Ann An Ath-Bhranndadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Koch's Meerrettich ’ Ann An Ath-Bhranndadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions & Packaging: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Research: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Duration: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Team Members: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen