Broken Top Brewing Co Craft Beer Pacáistiú Deochanna by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Pacáistiú Deochanna by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2022

Broken Top Brewing Co Craft Beer Pacáistiú Deochanna

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #140639

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Colors

The Design

About Broken Top Brewing Co Craft Beer Pacáistiú Deochanna

Is dearadh pacáistithe deochanna é Broken Top Brewing Co Craft Beer a cruthaíodh do bhranda beorach ceirde a dhéanann baisceanna beaga IPA agus pilsner. Tá an patrún grafach spreagtha ag seantoys. Oiriúnaíonn lógó comhtháite do scéim dathanna gach líne táirge agus cumascann sé leis an bpatrún chun seachmall amhairc a chruthú. Tá na cannaí déanta d'alúmanam gorm, saincheaptha chun ton dúghorm domhain a bhaint amach atá annamh i gcannaí alúmanaim. Déanann priontáil scaird-dúigh ultra-ardluais le sraith dúigh bháin na grafaicí níos beoga. Coinníonn an canna coirp caighdeánach 211 12 unsa.

The Recognition

About the Duais Iarainn A' Design Award

Tha Broken Top Brewing Co Craft Beer Pacáistiú Deochanna air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Broken Top Brewing Co Craft Beer Pacáistiú Deochanna na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Broken Top Brewing Co Craft Beer Pacáistiú Deochanna airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable