Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir by Hai Zhu

Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir

by Hai Zhu

Duais Airgid A' Design Award Winner in Pacadh Category

20,626

Verified Award Winner

Verify Award Status for #141072

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir

'S e dealbhadh pacaidh a th' ann an Xijiu Silk Road Liquor airson cruinneachadh de dheoch-làidir le blas Jiang a tha a' comharrachadh Slighe an t-Sìoda. Tha am botal air a dhèanamh de phoirceallan lìomhte agus tha deich dealbhan poirceallain air de dheich comharran-tìre air feadh Slighe an t-Sìoda. Tha rioban òr-lìomhte, air a bhrosnachadh le sìoda, a' suaineadh timcheall air bodhaig a' bhotail agus a' leantainn na slighe a tha a' ceangal nan deich comharran-tìre. Tha an ceann stèidhichte air cruth seula ìmpireil de dh'iad. Tha an seata air a thaisbeanadh ann am bogsa de leathar fuadain le prìnichean umha agus làmh. Tha filleadh a-staigh dùbailte a' fosgladh gus na deich seallaidhean de na comharran-tìre a thaisbeanadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Xijiu Silk Road Liquor Pacaideadh Botal Deoch-làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.