Altitude Series Bileag Fìona le Yanhui Zhang

Tha Altitude Series Bileag Fìona le Yanhui Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2023

Altitude Series Bileag Fìona

le Yanhui Zhang

Neach-ceannach: Wuhan Pufine Creative Technology Co., Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

24,753

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #141117

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Altitude Series Bileag Fìona

'S e bileag fìona a th' ann an Sreath Àirde a chaidh a chruthachadh airson fìonan à sgìre Shangri-La agus air a bhrosnachadh le mapaichean-ionmhais nan sgeulachdan dàna-thurais. Tha a' bhileag a' cleachdadh mapa àirde gus àirde mhòr agus domhan-leud ìosal na sgìre fàis a nochdadh. Tha co-chomharran agus figearan àirde a' comharrachadh càileachd agus ìre gach fìona. Tha trì dathan a' toirt iomradh air an àrainneachd ionadail, le airgead airson sneachda, gorm airson loch agus dubh airson speur na h-oidhche. Tha co-chomharran òrach beagan àrdaichte a' dèanamh gach ìre furasta aithneachadh. Tha clò-bhualadh ultra-bhìolait air a chur an sàs air pàipear sònraichte le mion-innealtan lùbte a tha a' fiaradh solais.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Altitude Series Bileag Fìona air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Altitude Series Bileag Fìona na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Altitude Series Bileag Fìona na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Tomhasan & Pacadh: Width: 90MM, height: 95MM
Tagaichean: Shangri-La, treasure, map, poster, wine, packaging design
Teicneòlas Cinneasachaidh: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Dùbhlan Dealbhaidh: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Rannsachadh: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Brosnachadh: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Faid a' Phròiseict: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Sruth Obrachaidh: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Buill na Sgioba: Creative Director: Xia Ling
Designer: Wang Yang
Creideasan Dhealbhan: Creative Director: Xia Ling