Kellipops Pacaideachadh le Antonia Skaraki

Tha Kellipops Pacaideachadh le Antonia Skaraki na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2023

Kellipops Pacaideachadh

le Antonia Skaraki

Neach-ceannach: Viap

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #141266

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kellipops Pacaideachadh

Sòlas; Miann; Seoclaid air fad. Smaoinich air Charlie agus Taigh-obrach an t-Seoclaid. Dè cho coltach 's a bhiodh latha an sin? Thigeadh na suiteis seoclaid a-mach às an slige agus le dùrachd iongantach, dannsadh iad timcheall ort, gad ghairm gu dannsa leotha agus an dèanamh leatsa. An toiseach, chunnaic na dealbhaichean iad tro am mac-meanmna agus chuala iad iad a' spreadhadh. Dh'amhairc iad orra tro na sligean aca agus bhruidhinn iad ris an anam. An uairsin dhealbhaich iad iad. Leis an fhuaim aca, an anatomaidh aca, eileamaidean na h-uisge, agus na dathan dian a tha ag èigheach a-mach a' mhiann gun chrìoch orra.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Kellipops Pacaideachadh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Kellipops Pacaideachadh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Kellipops Pacaideachadh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Tomhasan & Pacadh: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tagaichean: Rebranding, packaging design, snack, chocolate snack
Teicneòlas Cinneasachaidh: Plastic Doypack
Brosnachadh: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Faid a' Phròiseict: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Buill na Sgioba: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas