Meer ’ Ann Am Pacadh Cofaidh Sa Bhad by Masoud Najafi Amirkiasar

Meer ’ Ann Am Pacadh Cofaidh Sa Bhad by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Meer ’ Ann Am Pacadh Cofaidh Sa Bhad

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Meer ’ Ann Am Pacadh Cofaidh Sa Bhad

Tha dealbhadh pacaidh toradh ùr-gu-margaidh chan ann a-mhàin mu dheidhinn ealain dealbhaidh ach cuideachd mu dheidhinn ealain a bhith a’ tuigsinn an luchd-ceannach & # 039; inntinnean agus seasamh a-mach air na sgeilpichean an aghaidh farpaisich. Leis na nuances sin san amharc, tha dealbhadh pacaidh Meer air inneach an toraidh mu dheireadh a thoirt a-steach mar dhealbh gus a h-uile mothachadh de leannanan cofaidh a bhrosnachadh agus a thoirt an sàs. Cuideachd, tha àite cudromach aig cruth agus meud cruth-clò neo-ghnàthach ann a bhith a’ tàladh luchd-cleachdaidh chun toradh. Tha an dealbhadh seo air a chruthachadh leis an dòchas atharrachadh mòr a dhèanamh air sgeilp deochan nan stòran.

The Recognition

About the Duais Umha A' Design Award

Tha Meer ’ Ann Am Pacadh Cofaidh Sa Bhad air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Meer ’ Ann Am Pacadh Cofaidh Sa Bhad na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Meer ’ Ann Am Pacadh Cofaidh Sa Bhad a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020