Prakrishi Pacaideadh Meala by Vishal Vora

Prakrishi Pacaideadh Meala by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Prakrishi Pacaideadh Meala

by Vishal Vora

Client: Prakrishi

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Prakrishi Pacaideadh Meala

'S e dealbhadh pacaididh a th' ann am Prakrishi airson raon de shia mealan le blasan eadar-dhealaichte. Tha an raon a' leudachadh branda a tha ann mu thràth agus a' cumail an stoidhle mhinimeach aige agus an spàs geal fialaidh. Tha motif stoidhlichte stèidhichte air sgiathan sheillean na phrìomh inneal lèirsinneach. Tha am motif a' toirt dearbh-aithne shònraichte don raon meala agus a' cuideachadh luchd-ceannach na sia blasan aithneachadh bho chèile air an sgeilp. Tha gach mil air a lìonadh ann am botal glainne a tha 180 millemeatair a dh'àirde agus 100 millemeatair a leud. Tha bileag a' bhotail agus còmhdach a' mhullaich air an clò-bhualadh air pàipear geal nàdarra le uachdar inneach.

The Recognition

About the Duais Airgid A' Design Award

Tha Prakrishi Pacaideadh Meala air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Prakrishi Pacaideadh Meala na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Prakrishi Pacaideadh Meala na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)