Tha The Zlin Region Aithne Branda le Radoslav Dostal na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.
UmhaGrafaig· 2023
The Zlin Region Aithne Branda
Neach-ceannach: Zlín Region
Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #142959An Dealbhadh
Mu dheidhinn The Zlin Region Aithne Branda
Is branda agus dearadh amhairc é Roinn Zlin a cruthaíodh do réigiún sa Phoblacht Seiceach. Tá an aithne bunaithe ar chearnóg, agus léiríonn na ceithre choirnéal na ceithre cheantar stairiúla den réigiún. Cuireann an chearnóg fráma timpeall an dearaidh agus léiríonn sí freisin an áit a dtarlaíonn athrú, agus foirmeacha agus litreacha ag briseadh amach thar a himill. Is iad na dathanna dubh, bán, buí dorcha agus buí éadrom, agus tagraíonn an buí do dhath traidisiúnta Zlin. Léiríonn an aithne spiorad cruthaitheach agus fiontraíoch an réigiúin agus a mhuintire.
An Aithneachadh
Mu dheidhinn Duais Umha A' Design Award
Tha The Zlin Region Aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi The Zlin Region Aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh The Zlin Region Aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Tomhasan & Pacadh
- Digital
- Tagaichean
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Teicneòlas Cinneasachaidh
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Dùbhlan Dealbhaidh
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Rannsachadh
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Brosnachadh
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Faid a' Phròiseict
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Sruth Obrachaidh
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Buill na Sgioba
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Creideasan Dhealbhan
- Photographer Julius Filip
Film maker Radim Vanous
Pàighte
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