Mushroom Coffee Pacadh Bìdh by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2023

Mushroom Coffee Pacadh Bìdh

by Yuxi Liu

Client: Usee

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Mushroom Coffee Pacadh Bìdh

Is e brannd cofaidh balgan-buachair a th’ ann am Margaidh an Stèisein. Bidh an neach-ceannach a’ taghadh Margaidh an Stèisein oir is urrainn dhaibh beathachadh agus eòlas fhaighinn air cofaidh balgan-buachair le blas air leth. Eu-coltach ri cofaidh cunbhalach, a dh'fhaodas cur ri iomagain agus insomnia, tha barrachd buannachdan slàinte ann a bhith a 'cur balgan-buachair. Tha pacadh margaidh an stèisein air a dhealbhadh le pàtrain inneach marmoir eas-chruthach agus dathan air an toirt a-mach às a’ chofaidh. Tha ceithir blasan ann, Chaga, Reishi, Cordyceps, agus earball Tuirc. Tha beathachadh eadar-dhealaichte aig diofar bhalgan-buachair gus coinneachadh ri luchd-ceannach & # 039; feuman.

The Recognition

About the Duais Iarainn A' Design Award

Tha Mushroom Coffee Pacadh Bìdh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mushroom Coffee Pacadh Bìdh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mushroom Coffee Pacadh Bìdh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu