Snow Zero Pacadh Dheochan by China Resources Snow Breweries Ltd.

Snow Zero Pacadh Dheochan by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Snow Zero Pacadh Dheochan

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Zero Pacadh Dheochan

'S e dealbhadh pacaidh a th' ann an Snow Zero airson uisge beòthail làidir le ìre ìosal de dh'alcol agus de chalaraidhean. Tha an t-ainm Zero a' toirt iomradh air meadhan-oidhche, a thathar a' faicinn mar chrìoch agus mar thoiseach le chèile. Tha samhla na neo-chrìochnachd air a' phacaid a' cur an cèill beachd an leantainneachd. Tha am figear 0 air a riochdachadh le buaidh meatailt leaghte trì-thaobhach gus blas aotrom is ùrachail a chur an cèill. Tha na dealbhan air na botail a' tarraing air stoidhlichean ealain lèirsinneach tùsaireach airson coltas nuadh-fhradharcach. Faodar na botail ann an cumadh boinne uisge a cheangal beul ri beul, agus mar sin nì dà bhotal samhla neo-chrìochnachd ùr. Thathar a' cleachdadh chanaichean alùmanaim agus bhotail ghlainne.

The Recognition

About the Duais Airgid A' Design Award

Tha Snow Zero Pacadh Dheochan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Snow Zero Pacadh Dheochan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Snow Zero Pacadh Dheochan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions & Packaging: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tags: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Production Technology: aluminum can and glass bottle
Design Challenge: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Research: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiration: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Project Duration: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Operation Flow: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai