Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata by Luo Heng

Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata by Luo Heng is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata

Teacsa Leabhair: Is e Happy Petty dealbhadh pacaideachd airson biadh chat. Bidh an t-sreath a' cleachdadh sia caractaran dealbhaichte, agus tha gach caractar a' freagairt ri seòrsa eadar-dhealaichte de bhiadh cait. Bidh aodach, dathan agus eileamaidean grafaigeach ag atharrachadh bho aon charactar chun ath-fhear, agus mar sin tha pearsantachd shònraichte aig gach pacaid. Fhuaireadh brosnachadh do na caractaran bho fhigearan ann an dealbhan ainmeil agus bho ainmichean fasan. Thathas a' cleachdadh dathan soilleir gus aire a tharraing agus gus gluasad air falbh bho phacaideachd bìdh pheata traidiseanta. Tha an dealbhadh ag amas air co-mhaireachdainn dhaoine an latha an-diugh agus am peataichean a chur an cèill.

The Recognition

About the Duais Umha A' Design Award

Tha Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Happy Petty Prìomh Ghnìomh: Pacaideachd Bìdh Peata a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd