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Zhuojiu Pacadh Dibhe Làidir by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Pacadh Dibhe Làidir by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.


ÒrPacadh· 2023

Zhuojiu Pacadh Dibhe Làidir

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

Duais Òir A' Design Award Winner in Pacadh Category

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The Design

About Zhuojiu Pacadh Dibhe Làidir

'S e dealbhadh pacaidh airson deoch-làidir Shìonach a th' ann an Zhuojiu. Tha cumadh a' bhotail air a bhrosnachadh leis an tuaigh, nì a tha ceangailte ri neart. Tha am bogsa a-muigh air a ghearradh à fiodh ath-chleachdte agus tha sgàineadh ri fhaicinn air, mar gum biodh e air a sgoltadh le tuaigh. Tha an soitheach air a dhèanamh de ghlainne. Chan eil clò-bhualadh sam bith air a chur air a' bhogsa no air a' bhotal, agus tha ainm a' bhathair air a ghràbhaladh le gual-fiodha. Tha am bogsa 300 millemeatair a dh'àirde, 180 millemeatair a dh'fhaid agus 120 millemeatair a leud. Tha am botal 180 millemeatair a dh'àirde. Faodar am bogsa fiodha a chumail agus ath-chleachdadh nas fhaide air adhart mar bhall-maise.

The Recognition

About the Duais Òir A' Design Award

Tha Zhuojiu Pacadh Dibhe Làidir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Zhuojiu Pacadh Dibhe Làidir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Zhuojiu Pacadh Dibhe Làidir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging
The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags
strength, ecology, hardness, wine
Production Technology
Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge
In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research
This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration
The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration
The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow
This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members
Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng

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