Hainan Beer Pacadh Leanna by China Resources Snow Breweries Ltd.

Hainan Beer Pacadh Leanna by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Hainan Beer Pacadh Leanna

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Pacadh Leanna

'S e dealbhadh pacaidh leanna a th' ann an Hainan Beer, air a bhrosnachadh le cruth-tìre agus cultar Hainan. Tha pàtranan rilif air a' bhotal ghlainne a chaidh a tharraing bho thonnan na mara, bàtaichean-seòlaidh, taighean-solais, craobhan cnò-chocha agus eòin-mhara, agus tha a chumadh caol a' toirt taic do ghreim aon-làimhe. Tha an canastair alùmanaim air a chlò-bhualadh le inc teirmea-chròmach, agus mar sin nochdaidh pàtran stampa-puist mean air mhean mar a thuiteas an teothachd rè fuarachaidh. Tha am bogsa a-muigh air a dhèanamh de phàipear kraft agus air a chumadh mar mhàileid-siubhail. Tha am pacadh a' ceangal an leanna ri seallaidhean ionadail agus ri dòigh-beatha ionadail shocair.

The Recognition

About the Duais Airgid A' Design Award

Tha Hainan Beer Pacadh Leanna air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Hainan Beer Pacadh Leanna na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Hainan Beer Pacadh Leanna na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao