Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn by Jin Zhang

Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn by Jin Zhang is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn

by Jin Zhang

Client: Huanghelou

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn

Is e an Tùr Crane Buidhe an togalach ainmeil as ainmeil ann an Wuhan, Sìona. Is e an t-sreath lionn seo na canaichean ìomhaigh baile a chuir an Tùr Crane Buidhe air bhog. Bidh iad a’ moladh Wuhan don h-uile duine tro lionn, toradh teachdaiche làitheil. Agus tro bhith a 'cleachdadh uaine, a tha a' riochdachadh spionnadh agus slàinte, agus purpaidh dìomhair, gus beairteas a 'bhaile a shealltainn bho latha gu oidhche. A thaobh taghadh eileamaidean, lorg an dealbhaiche na h-eileamaidean as riochdaiche ann an diofar sgìrean den bhaile airson cunntas a thoirt orra, agus chuir e seallaidhean caractar ris gus am beatha gu lèir a dhèanamh nas beò agus nas fhaisge air luchd-cleachdaidh.

The Recognition

About the Duais Umha A' Design Award

Tha Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Huanghelou Phacaid A Th’ Ann Am Pacadh Lionn a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower