Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir by Wen Liu

Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir by Wen Liu is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir

Tha eachdraidh fhada aig Shaoxing Nverhong Winery Co., Ltd. Air a stèidheachadh ann an 1919, tha e na riochdaire de Huangjiu. Tha e suidhichte ann an Shangyu Dongguan, Shaoxing City, Roinn Zhejiang. Tha e mar aon de na h-iomairtean cnàimh-droma de ghnìomhachas Huangjiu ann an Sìona agus tha aonad iar-chathraiche Meur de Chomann Gnìomhachas Deoch-làidir Shìona.Nuerhong Huangjiu air a ghrùdadh leis an rus geal glutinous as fheàrr, le dath soilleir agus follaiseach, mellow fhathast beairteach blas agus fàileadh làidir agus maireannach.

The Recognition

About the Duais Airgid A' Design Award

Tha Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Nverhong Guihualinzang Ann Am Pacadh Deoch Làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang