Dukang Liquor Pacadh Botal Deoch-Làidir le Tiger Pan

Tha Dukang Liquor Pacadh Botal Deoch-Làidir le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2023

Dukang Liquor Pacadh Botal Deoch-Làidir

le Tiger Pan

Neach-ceannach: Luoyang Dukang Wine Group Co., Ltd

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

32,379

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #145418

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Dukang Liquor Pacadh Botal Deoch-Làidir

'S e dealbhadh pacaidh airson baijiu Sìneach a th' ann an Dukang Liquor. Tha am botal air a chumadh bhon mhullach chun a' bhonn gus ìomhaigh eas-chruthach de Cao Cao a chruthachadh, ro-innleadair armailteach agus bàrd eachdraidheil aig an tug a rannan an t-ainm don bhrand. Tha an ceap a' cur nar cuimhne ceann-aodach nan oifigear san àm às dèidh sliochd rìoghail Han, agus tha corp a' bhotail air a shnaigheadh mar ghùn, a bheir grèim seasmhach cuideachd. Thathar a' cleachdadh glainne an àite na criadhadaireachd a tha cumanta am measg bhrandan coltach ris, agus mar sin gheibh an uachdar lìomh agus inneach. Tha am bogsa a-muigh air a sgeadachadh le dealbh vectar de Luoyang, an t-seann phrìomh-bhaile.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Dukang Liquor Pacadh Botal Deoch-Làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Dukang Liquor Pacadh Botal Deoch-Làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Dukang Liquor Pacadh Botal Deoch-Làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Tomhasan & Pacadh: Bottle size: 294mm x 88mm
Tagaichean: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Teicneòlas Cinneasachaidh: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Dùbhlan Dealbhaidh: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Rannsachadh: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Brosnachadh: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Faid a' Phròiseict: The project lasts 4 month, designed in Shenzhen.
Sruth Obrachaidh: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Peutantan: Tiger Pan
Buill na Sgioba: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Creideasan Dhealbhan: Tiger Pan