Yunnan Baiyao Pacáistíocht Taosc Fiacla by Tiger Pan

Yunnan Baiyao Pacáistíocht Taosc Fiacla by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Yunnan Baiyao Pacáistíocht Taosc Fiacla

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #145832

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Colors

The Design

About Yunnan Baiyao Pacáistíocht Taosc Fiacla

Is dearadh pacáistíochta é Yunnan Baiyao do raon taosc fiacla do leanaí. Is scamall linbh é carachtar an bhranda, spreagtha ag ainm an bhranda, ina gciallaíonn yun scamall. Bíonn an carachtar le feiceáil le mothúcháin éagsúla aghaidhe chun aoiseanna difriúla a léiriú. Tá na léaráidí tarraingthe i stíl phéintéireachta leanaí chun aird máithreacha a tharraingt ar an tseilf. Oireann na boscaí do shocrúchán seilfe cothrománach agus ingearach araon, agus comhcheanglaíonn na boscaí sútha talún le chéile chun íomhá níos mó de shú talún a chruthú. Tá an phacáistíocht déanta as PLA, a dhianscaoileann laistigh de dhá mhí go deich mí.

The Recognition

About the Duais Umha A' Design Award

Tha Yunnan Baiyao Pacáistíocht Taosc Fiacla air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yunnan Baiyao Pacáistíocht Taosc Fiacla na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yunnan Baiyao Pacáistíocht Taosc Fiacla a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan