Momenten Pacáistíocht Deochanna le E2W Studio

Tha Momenten Pacáistíocht Deochanna le E2W Studio na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2023

Momenten Pacáistíocht Deochanna

le E2W Studio

Neach-ceannach: E2W Studio

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

12,286

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #146150

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Momenten Pacáistíocht Deochanna

Is dearadh pacáistíochta é Momenten do fhíon drithleach saor ó shiúcra a dhíoltar i gcannaí caola. Tagraíonn ainm an bhranda don nóiméad ceart le n-ól, gan a bheith ró-luath ná ró-mhall. Tá an fhéiniúlacht amhairc tógtha timpeall ar charachtair ar a dtugtar arrachtaigh builgíní, spreagtha ó aghaidh bheag a chruthaítear le marcanna poncaíochta. Léiríonn cruth gach arrachtaigh blas ar leith, le cruthanna níos cruinne do bhlasanna níos boige agus cruthanna níos géire do bhlasanna níos géire, rud a chuidíonn le ceannaitheoirí a mblas is fearr leo a aimsiú. Leathnaíonn líne idirscaipthe darb ainm KAI an cur chuige suaimhneach agus spraíúil céanna. Cuireadh an dearadh i gcrích in 2021.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Momenten Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Momenten Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Momenten Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Tomhasan & Pacadh: Depth 180mm x Height 140mm
Tagaichean: Wonderful, Vogue, Party, Happy, Open-Minded
Teicneòlas Cinneasachaidh: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Dùbhlan Dealbhaidh: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Rannsachadh: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Brosnachadh: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Faid a' Phròiseict: The project was completed in 2021.
Sruth Obrachaidh: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Creideasan Dhealbhan: N/A