Mugo ’ Ann An Leubail Soda Botail by Tanya Dunaeva

Mugo ’ Ann An Leubail Soda Botail by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Mugo ’ Ann An Leubail Soda Botail

by Tanya Dunaeva

Client: Tanya Dunaeva

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Mugo ’ Ann An Leubail Soda Botail

Tha mugo soda air a dhèanamh suas de cheithir seòrsaichean deochan a tha nam measg Mocktails, Lemonades, syrups Spicy agus Energetics. Tha na reasabaidhean uile air an cruthachadh a-mhàin. Feumaidh an dòigh-obrach tùsail ann an cruthachadh Bathar dòigh-obrach coltach ri seo ann an Dealbhadh Pacaidh. Is e am fuasgladh don duilgheadas seo fear Typographic. Tha e stèidhichte air dealbhadh an leubail clasaigeach de dheochan alcol daor traidiseanta, ach gus tùsachd agus ùr-ghnàthachadh an toraidh a thaisbeanadh, le ath-bheachdachadh mòr air na clasaigean. Tha an structar dealbhaidh ioma-shreath agus eadar-dhealaichte a’ dèanamh dealbhadh fa leth agus iongantach.

The Recognition

About the Duais Umha A' Design Award

Tha Mugo ’ Ann An Leubail Soda Botail air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Mugo ’ Ann An Leubail Soda Botail na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Mugo ’ Ann An Leubail Soda Botail a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin