Nutrili Branndadh Supplements by Cansu Dagbagli Ferreira

Nutrili Branndadh Supplements by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2023

Nutrili Branndadh Supplements

by Cansu Dagbagli Ferreira

Client: Nutrili

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Nutrili Branndadh Supplements

Leasachaidhean blasda, buannachdan nach gabh àicheadh. Tha Nutrili mu dheidhinn a bhith a’ toirt stuthan àrd-inbhe, nàdarra agus seasmhach. Chaidh Cansu Dagbagli Ferreira a bharantachadh airson dearbh-aithne branda lèirsinneach agus dealbhadh pacaidh a chruthachadh. Tha an dearbh-aithne lèirsinneach a’ toirt a-steach spiorad òg is ùr-nodha a’ bhrand, leis an dòigh-obrach dàna aige. Gu h-iomlan, tha e na sgàthan air dearbh-aithne agus luachan a’ bhrand. Tha an dealbhadh pacaidh chan e a-mhàin tarraingeach ach cuideachd air a dhealbhadh gu smaoineachail gus a bhith tarraingeach don luchd-èisteachd cuimsichte. Bidh cleachdadh dathan beòthail agus clò-sgrìobhaidh mòr a’ conaltradh fòcas a’ bhrand air grìtheidean fìor-ghlan agus glan.

The Recognition

About the Duais Iarainn A' Design Award

Tha Nutrili Branndadh Supplements air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Nutrili Branndadh Supplements na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Nutrili Branndadh Supplements airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu