Luckin 2.0 Pacaigeadh Cofaidh Drip by Tiger Pan

Luckin 2.0 Pacaigeadh Cofaidh Drip by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Luckin 2.0 Pacaigeadh Cofaidh Drip

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #148015

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Colors

The Design

About Luckin 2.0 Pacaigeadh Cofaidh Drip

'S e sreath de phacaigeadh cofaidh drip a th' ann an Luckin 2.0, air a chruthachadh airson còig seòrsaichean cofaidh. Tha gach bogsa air a mhaisleachadh le dealbhan de thùs nam pònairean aige, a' gabhail a-steach Afraga agus Yunnan ann an Sìona. Tha lusan is beathaichean ionadail air an tarraing gus sealladh nàdarra a mholadh. Tha còig sgeamaichean dhathan soilleir a' sgaradh nan seòrsaichean bho chèile agus a' cuideachadh nam bogsaichean gu bhith a' seasamh a-mach air sgeilp an taisbeanaidh. Tha an dealbhachadh dìreach agus sìmplidh, le fiosrachadh soilleir mun toradh an àite sluagh-ghairmean fada. Tha na bogsaichean air an dèanamh le clò-bhualadh ceithir dhathan, stampadh teth dubh neo-lìomhte agus bileag airgid neo-lìomhte.

The Recognition

About the Duais Airgid A' Design Award

Tha Luckin 2.0 Pacaigeadh Cofaidh Drip air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Luckin 2.0 Pacaigeadh Cofaidh Drip na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Luckin 2.0 Pacaigeadh Cofaidh Drip na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan