Bamboo Slips Deoch-Làidir by Qianying Niu

Bamboo Slips Deoch-Làidir by Qianying Niu is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Bamboo Slips Deoch-Làidir

by Qianying Niu

Client: Qianying Niu

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner
Verify Award Status for #148369

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Slips Deoch-Làidir

Chaidh dealbhadh botal deoch-làidir Sìneach air a bhrosnachadh le seann shleamhnagan bambù a chaidh a chleachdadh gus cultar Shìona a chlàradh agus pròiseas grùdaireachd deoch-làidir Cang-Shan fhoillseachadh. Tha an taobh a-muigh dubh a’ nochdadh purrachd agus doimhneachd, agus tha dàn Sìneach air a shnaigheadh air bileagan bambù a-staigh a’ cur ri sòghalachd. Tha a h-uile stuth a thathar a’ cleachdadh seasmhach agus ath-chleachdadh, a’ taisbeanadh fuasgladh don dileab ath-chuairteachaidh ann an gnìomhachas an deoch-làidir. Tha an dealbhadh seo a’ measgachadh peannaireachd, bileagan bambù, agus botal le cumadh toinnte gus na cultaran leughaidh is òil a tha aig cridhe comann Àisianach ath-bheothachadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Bamboo Slips Deoch-Làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Bamboo Slips Deoch-Làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Bamboo Slips Deoch-Làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
Dimensions & Packaging: 150mm*120mm*300mm
Tags: Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
Production Technology: This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
Design Challenge: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
Research: This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
Inspiration: This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Project Duration: The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
Operation Flow: Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Image Credits: Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.