Spicy Shrimp Soybean Sauce Pacadh Sabhsa by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Pacadh Sabhsa by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2023

Spicy Shrimp Soybean Sauce Pacadh Sabhsa

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Pacadh Sabhsa

'S e dealbhadh pacaidh airson taois carrain a th' ann an Sabhsa Pònair-shoighe Carran Spìosrach. Eu-coltach ri toraidhean coltach ris a chleachdas dathan làidir is follaiseach, tha am pacadh a' leantainn dòigh-obrach shìmplidh agus nàdarra. Tha caractar carrain ann an sgrìobhadh-làimhe ealanta mar phrìomh eileamaid ghrafaigeach air a' phacadh a-muigh. Tha bileag le dealbh-loidhne sìmplidh air a' chrogan a-staigh. Tha cruth bog basgaid-èisg a' toirt caractar blàth is nàdarra don toradh. Chan eil plastaig neo-bhith-ruigsinneach sam bith anns a' phacaid gu lèir, rud a lùghdaicheas cron air aibhnichean agus air an ùir. Tha an dealbhadh cuideachd ag amas air mothachadh air dìon na h-àrainneachd a thogail.

The Recognition

About the Duais Òir A' Design Award

Tha Spicy Shrimp Soybean Sauce Pacadh Sabhsa air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Spicy Shrimp Soybean Sauce Pacadh Sabhsa na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Spicy Shrimp Soybean Sauce Pacadh Sabhsa a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020