Animated Koopmans Logo Fèin-aithne Chorporra by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2023

Animated Koopmans Logo Fèin-aithne Chorporra

by Ruud Winder - Rebrandt

Client: Rebrandt

Duais Airgid A' Design Award Winner in Grafaig Category

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Colors

The Design

About Animated Koopmans Logo Fèin-aithne Chorporra

Dh'iarr Koopmans air Rebrandt leud na raoin a chur an cèill nas soilleire. Chan eil am facal "bùth chlò-bhualaidh" a' riochdachadh na tha iad a' dèanamh tuilleadh. Mar sin chan e dìreach cànan dealbhaidh tarraingeach a thaobh bòidhchead a th' anns an fhèin-aithne ùir seo ach cuideachd inneal margaidheachd ro-innleachdail a tha a' cur an cèill an raon farsaing de thoraidhean as urrainn dhaibh a thairgsinn. Bha Ruud Winder, ceannard dealbhaidh Rebrandt, airson gun nochdadh dòigh-obrach dhiomnach na buidhne anns na dealbhaidhean. Tha an gluasad a' cur an aghaidh sàmhchair choltach companaidh clò-bhualaidh, 's e dìreach an leud sin a dh'fheumte a chur am follais.

The Recognition

About the Duais Airgid A' Design Award

Tha Animated Koopmans Logo Fèin-aithne Chorporra air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Animated Koopmans Logo Fèin-aithne Chorporra na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Animated Koopmans Logo Fèin-aithne Chorporra na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022