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Roger That Inspirationlabs Dearbh-aithne Corporra by Ruud Winder - Rebrandt

Roger That Inspirationlabs Dearbh-aithne Corporra by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.


IarannGrafaig· 2023

Roger That Inspirationlabs Dearbh-aithne Corporra

by Ruud Winder - Rebrandt

Client: Rebrandt

Duais Iarainn A' Design Award Winner in Grafaig Category

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The Design

About Roger That Inspirationlabs Dearbh-aithne Corporra

'S e fèin-mharbhadh a' phrìomh adhbhar bàis am measg dhaoine òga anns an Òlaind. Chaochail Rogier Hulst, co-obraiche luachmhor agus caraid don sgioba dhealbhachaidh, ro òg. Stèidhich a mhàthair Roger That gus cothrom a thoirt do dhaoine òga eile fasgadh, cluas èisteachd agus trèanadh fhaighinn. Mar dhealbhaiche òg, bha suaicheantas sònraichte aig Rogier. Leis gun do thàinig Roger That à bàs Rogier Hulst, bha a' bhuidheann airson 's gun tigeadh an dealbhadh às an obair aige fhèin. Stèidhichte air suaicheantas sònraichte Rogier van Hulst, chruthaich an dealbhaiche siostam a tha a' riochdachadh ioma-dhathan agus eugsamhlachd na h-òigridh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Roger That Inspirationlabs Dearbh-aithne Corporra air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Roger That Inspirationlabs Dearbh-aithne Corporra na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Roger That Inspirationlabs Dearbh-aithne Corporra airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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