Pattern Príomhfheidhm: Páipéar Fillte Bronntanas by Gao He

Pattern Príomhfheidhm: Páipéar Fillte Bronntanas by Gao He is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2023

Pattern Príomhfheidhm: Páipéar Fillte Bronntanas

by Gao He

Client: Creative Design Studio of Anshan Normal University

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Pattern Príomhfheidhm: Páipéar Fillte Bronntanas

Téacs Leabhair: Is dearadh páipéir fillte bronntanas é Pattern atá bunaithe ar mhóitífeanna traidisiúnta Sínise. Comhcheanglaítear graificí teibí a tógadh as cruthanna lasrach, éisc agus ialtóg chun ceann dragan a chruthú. Athdhéantar an mhóitíf dragain le cearnóga ingearacha agus cothrománacha chun patrún leanúnach a chruthú. Táirgtear an páipéar le priontáil ceithre dhath ar pháipéar speisialta ard-dlúis. Cuirtear an dearadh i bhfeidhm freisin ar phacáistiú táirgí, ar ábhair phromóisin phriontáilte agus ar dhearadh cartónra. Is é an aidhm atá leis ná aeistéitic thraidisiúnta Shíneach a nascadh le dearadh nua-aimseartha.

The Recognition

About the Duais Iarainn A' Design Award

Tha Pattern Príomhfheidhm: Páipéar Fillte Bronntanas air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Pattern Príomhfheidhm: Páipéar Fillte Bronntanas na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Pattern Príomhfheidhm: Páipéar Fillte Bronntanas airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.