Animate Pacadh by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2023

Animate Pacadh

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Animate Pacadh

Chaidh Animate a dhealbhadh gus frithealadh air cait' nàdar neònach agus gaol airson sgrùdadh, a tha ri fhaicinn ann am pacadh a’ bhrand. Chan e a-mhàin gu bheil pacadh dath macaron tarraingeach gu fradharcach ach tha an susbaint cuideachd air a dhèanamh bho ghrìtheidean nàdarra a bhrosnaicheas slàinte is sunnd iomlan cat. Le bhith a’ cleachdadh dealbhan dathte dàna is beothail tha pacadh Animate gun samhail, ga chuir air leth bho thoraidhean bìdh cait eile a bhios mar as trice a’ nochdadh dealbhan de chait. Is urrainn dha ceannaichean aithneachadh gu furasta leis an fhoirmle cheart airson na cait aca, a bharrachd air na feumalachdan iomchaidh airson na cait aca.

The Recognition

About the Duais Iarainn A' Design Award

Tha Animate Pacadh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Animate Pacadh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Animate Pacadh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
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