Patisserie Chez Mikki Phacaid by Sherry Kuo

Patisserie Chez Mikki Phacaid by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2023

Patisserie Chez Mikki Phacaid

by Sherry Kuo

Client: Patisserie Chez Mikki

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Patisserie Chez Mikki Phacaid

Bha Patisserie Chez Mikki, delicatessen milis stèidhichte ann an Tokyo, ag amas air iad fhèin a sgaradh ann am margaidh farpaiseach tro dhealbhadh pacaidh ùr. B’ e an t-amas àite reic sònraichte a stèidheachadh agus ìomhaigh a’ bhrand a neartachadh le bhith a’ cruthachadh dearbh-aithne làidir le coltas lèirsinneach co-leanailteach a tha a’ soilleireachadh cho sònraichte sa tha gach toradh. Bha an ath-dhealbhadh a thàinig às a sin a’ nochdadh dathan pastel agus teachdaireachdan èibhinn a chruthaicheas ceangal tòcail le luchd-cleachdaidh, a’ leantainn gu barrachd reic reic agus a’ toirt taic don choimhearsnachd ionadail bho chaidh an dealbhadh ùr a thoirt a-steach.

The Recognition

About the Duais Iarainn A' Design Award

Tha Patisserie Chez Mikki Phacaid air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Patisserie Chez Mikki Phacaid na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Patisserie Chez Mikki Phacaid airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe