Lay's More Belgian Really Impossible Pacadh Bìdh by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Pacadh Bìdh by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Lay's More Belgian Really Impossible Pacadh Bìdh

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Lay's More Belgian Really Impossible Pacadh Bìdh

'S e dealbhadh pacaidh de dheasachadh cuibhrichte a th' ann an Lay's More Belgian Really Impossible airson sliseagan buntàta a thathar a' reic sa Bheilg. Tha am pacadh a' taisbeanadh dà bhlas ionadail ùr a chaidh a leasachadh còmhla ri Brussels Ketjep. Chaidh cuireadh a thoirt do luchd-cleachdaidh Beilgeach bun-bheachdan dealbhaidh le caractar làidir ionadail a chur a-steach, agus chaidh an dà bhun-bheachd leis a' bhòtadh a bu mhotha a shealltainn agus a chreideasachadh air na pacaidean. Tha an dòigh-obrach a' freagairt air margaidh ghreimean-bìdh anns a bheil branndan ionadail a' tabhann bhlasan agus thagraidhean iomchaidh. Tha an dealbhadh ag amas air ceannaichean làithreach a' bhranda Lay's a ghleidheadh agus feadhainn ùra a thàladh.

The Recognition

About the Duais Airgid A' Design Award

Tha Lay's More Belgian Really Impossible Pacadh Bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Lay's More Belgian Really Impossible Pacadh Bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Lay's More Belgian Really Impossible Pacadh Bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release