Shochu X Dealbhadh Pacaidh by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2023
Shochu X Dealbhadh Pacaidh
Client: Shochu X
Duais Òir A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Dealbhadh Pacaidh
Air a dhealbhadh airson ath-bhranndadh de Shochu X, companaidh a chruthaicheas luach ùr bho shealladh an latha an-diugh airson shochu, spiorad traidiseanta a chaidh a thoirt a-mach ann an sgìre Kyushu, Iapan. Le fòcas air an fhìrinn gu bheil am brannd seo chan ann a-mhàin a’ tabhann luach deochan alcol ach cuideachd a’ cur luach air an dàimh le cultar agus dòighean-beatha. Chleachd mi spioradan an Iar mar cumadh botal agus leubail, ach chuir iad ris dealbhadh grafaigeach le pàtran stoidhle Iapanach agus bòidhchead minimalist gus am measgachadh cultarail eadar an Iar agus an Ear agus saoranaich na cruinne a chuir an cèill # 039; toilichte a bhith ceangailte gu sòisealta tron shochu seo.
The Recognition
About the Duais Òir A' Design Award
Tha Shochu X Dealbhadh Pacaidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Shochu X Dealbhadh Pacaidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Shochu X Dealbhadh Pacaidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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