Shadlee Pacáistíocht Dí by Mohammadreza Eslamparast

Shadlee Pacáistíocht Dí by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Shadlee Pacáistíocht Dí

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Pacáistíocht Dí

Is dearadh pacáistíochta é Shadlee do raon deochanna mocktail neamh-alcólacha. Tá na deochanna déanta do dhaoine nach dtaitníonn leo alcól a ól ag cóisirí. Cuirtear cúig bhlas i láthair, agus tá léaráid d'ainmhí éagsúil ar iompar ag gach buidéal. Simpliú a rinneadh ar aghaidheanna na n-ainmhithe ina gcruthanna geoiméadracha comhréidhe agus tarraingíodh de láimh iad i stíl nua-aimseartha. Cuirtear dathanna ardchodarsnachta i bhfeidhm chun na lipéid a dhéanamh sofheicthe ar an tseilf. Nascann aontacht amhairc na cúig lipéad go léir le chéile, agus cruthaíonn na léaráidí ildaite atmaisféar aoibhinn.

The Recognition

About the Duais Umha A' Design Award

Tha Shadlee Pacáistíocht Dí air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Shadlee Pacáistíocht Dí na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Shadlee Pacáistíocht Dí a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.