Naked Nature Am Bàr Bidhe by Angela Spindler

Naked Nature Am Bàr Bidhe by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Naked Nature Am Bàr Bidhe

by Angela Spindler

Client: Depot Creative

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Am Bàr Bidhe

Tha Nàdar Naked a’ bruidhinn ri saoghal a tha a’ sìor fhàs air ais ann an co-chòrdadh ris an àrainneachd. Chruthaich an dealbhaiche ro-innleachd dealbhaidh is beòil airson a’ bhrand a bharrachd air a h-uile dealbhadh pacaidh. Tha blasan a’ bhrand air an cur an cèill tro chlò-sgrìobhadh mòr dàna air a tharraing le làimh a’ brùthadh a-mach às a’ phasgan, rud a tha na chomharra air na blasan a-staigh nach gabh a chumail a-steach. Tha cànan a’ bhrand spòrsail agus onarach mar a tha am pacadh. Tha nàdar amh a’ bhàr ri fhaicinn anns na teisteanasan seasmhach aige, a’ cleachdadh inneal-còmhdaich a ghabhas dèanamh aig an taigh. Tha na SRT’s air an clò-bhualadh CMYK le dath spot 1 agus varnish satain aqueous uile-thairis.

The Recognition

About the Duais Umha A' Design Award

Tha Naked Nature Am Bàr Bidhe air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Naked Nature Am Bàr Bidhe na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Naked Nature Am Bàr Bidhe a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director