Reshock Coffee Am Pacadh Toraidh le Weiche Wu

Tha Reshock Coffee Am Pacadh Toraidh le Weiche Wu na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2023

Reshock Coffee Am Pacadh Toraidh

le Weiche Wu

Neach-ceannach: Reshock Coffee

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

18,464

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #150344

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Reshock Coffee Am Pacadh Toraidh

Tha Reshock Coffee na bhrand Taiwanese bho Chiayi County. Bidh an stèidheadair a’ taghadh pònairean cofaidh de dheagh chàileachd a thèid fhàs ann an Ali Mountain, agus gan toirt a-steach don t-saoghal. Tha dealbhadh Reshock Coffee air a bhrosnachadh le bòidhchead sealladh èirigh na grèine air a’ bheinn. Tha an suaicheantas a’ nochdadh faireachdainn a’ bhèibidh àlainn seo. Tha am bogsa tiodhlac a’ taisbeanadh turas faireachdainn èirigh na grèine, agus tha na pacaidean a-staigh a’ sealltainn na h-eileamaidean nàdur agus cultair bhon tìr mhòr sin. Le bhith a’ toirt a-mach a’ bhogsa, dh’ fhaodadh tu chan ann a-mhàin blasad den chofaidh de dheagh chàileachd seo ach cuideachd eòlas fhaighinn air a’ mhionaid dhrùidhteach seo bho èirigh na grèine bhon bheinn.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Reshock Coffee Am Pacadh Toraidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Reshock Coffee Am Pacadh Toraidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Reshock Coffee Am Pacadh Toraidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Tomhasan & Pacadh: 420 mm x 200 mm x 40 mm
Tagaichean: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Teicneòlas Cinneasachaidh: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Dùbhlan Dealbhaidh: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Rannsachadh: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Brosnachadh: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Faid a' Phròiseict: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Sruth Obrachaidh: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Peutantan: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Buill na Sgioba: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Creideasan Dhealbhan: Photographer: Weiche Wu