Red Gladiolus Bogsa Tiodhlaic Chnothan by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Bogsa Tiodhlaic Chnothan by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2023

Red Gladiolus Bogsa Tiodhlaic Chnothan

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner
Verify Award Status for #150475

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Colors

The Design

About Red Gladiolus Bogsa Tiodhlaic Chnothan

'S e bogsa tiodhlaic a th' ann an Red Gladiolus a chaidh a dhealbhadh airson cnothan pacaichte. Tha cruth triantanach dìreach air a' bhogsa air a bhrosnachadh le durcan-giuthais, a' cruthachadh ceangal lèirsinneach ri suaicheantas a' bhranda agus ri bun-bheachd a' bhranda mu fhàs làidir agus dìreach. Tha dearg agus òr-ròis a' dèanamh suas an sgeama dhathan, air a chur an sàs air pàipear le inneach coltach ri meileabhaid, le mion-fhiosrachadh òr-ròis air a chur ris le stampadh teth. Tha bucall craiceann-uain air gach taobh agus thathar ga chleachdadh gus am bogsa fhosgladh. Am broinn a' bhogsa, tha cnothan ann an crogain air an taisbeanadh còmhla ri fosglair chnothan agus leabhar-mìneachaidh. Tha am bogsa a' tomhas 410 le 410 le 150 millemeatairean.

The Recognition

About the Duais Airgid A' Design Award

Tha Red Gladiolus Bogsa Tiodhlaic Chnothan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Red Gladiolus Bogsa Tiodhlaic Chnothan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Red Gladiolus Bogsa Tiodhlaic Chnothan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.