Oat Milk Pacáistíocht Deochanna by Wallrus Design Studio

Oat Milk Pacáistíocht Deochanna by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2023

Oat Milk Pacáistíocht Deochanna

by Wallrus Design Studio

Client: Wallrus Design Studio

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Oat Milk Pacáistíocht Deochanna

Is dearadh pacáistíochta é Bainne Coirce do dheoch bhainne planda-bhunaithe atá déanta as coirce. Is bosca cairtchláir aiseipteach an paca, atá 85 mm ar leithead, 85 mm ar doimhneacht agus 230 mm ar airde, agus cuirtear an graificí i bhfeidhm trí phriontáil fleiseagrafach. Léiríonn léaráidí de dhaoine óga le stíleanna maireachtála éagsúla ar an bpaca chun an deoch a chur i láthair mar rud nua agus cothaitheach. Léirítear nósanna sláintiúla laethúla laistigh de na híomhánna ar bhealach fíneálta. Tá sé mar aidhm ag an dearadh seasamh amach ar an tseilf agus tomhaltóirí nach bhfuil eolas acu ar bhlas an bhainne choirce fós a mhealladh chun triail a bhaint as.

The Recognition

About the Duais Umha A' Design Award

Tha Oat Milk Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Oat Milk Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Oat Milk Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio