Ranger Feart Príomhúil: Céannacht Amhairc by Zhang Weiwei

Ranger Feart Príomhúil: Céannacht Amhairc by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2023

Ranger Feart Príomhúil: Céannacht Amhairc

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Ranger Feart Príomhúil: Céannacht Amhairc

Téacs Leabhair: Is céannacht amhairc é Ranger a cruthaíodh do óstán a fhreastalaíonn ar thaistealaithe óga. Cuireann an chéannacht gach aoi i gcomparáid le ranger, carachtar atá aitheanta ó scéalta fantaisíochta. Úsáidtear masc ranger mar an phríomhéilimint chruthaitheach, agus díorthaítear sraith de shiombailí trealaimh ranger uaidh. Cuirtear na siombailí i bhfeidhm ar earraí oifige agus earraí óstáin i méideanna caighdeánacha, agus úsáidtear iad freisin le haghaidh míreanna a thugann cuireadh d'aíonna páirt a ghlacadh. Clóbhuailtear an lógó le stampáil scragaill léasair, sa chaoi is go dtaispeánann an dromchla lonrachas atá ag athrú nuair a fhéachtar air ó uillinneacha éagsúla.

The Recognition

About the Duais Iarainn A' Design Award

Tha Ranger Feart Príomhúil: Céannacht Amhairc air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Ranger Feart Príomhúil: Céannacht Amhairc na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Ranger Feart Príomhúil: Céannacht Amhairc airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.