Tha Odaya Home Pacadh le Elena Gamalova na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2023

Odaya Home Pacadh

le Elena Gamalova

Neach-ceannach: ODAYA Home

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #151176

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Odaya Home Pacadh

Dh’ fheumadh pacadh dachaigh Odaya a bhith a’ nochdadh obair-ciùird an lace le làmh-làimhe a chaidh a chleachdadh agus luach samhlachail nan sgeadachaidhean. Tha am figear de pheucag, am prìomh eileamaid anns a’ chiad Chruinneachadh Cùraim is Gràdh aig Odaya Home, na neach-gleidhidh traidiseanta den dachaigh. Leasaich an dealbhadh pacaidh an ìomhaigh peucaig gu bhith na lìon òrail de itean, a’ cuimhneachadh air dèanamh lace fhèin. Tha sgeulachd a’ bhrand air innse air taobh a-staigh mullach a’ bhogsa tiodhlac, fhad ‘s a tha pàipear clò fìnealta le sluagh-ghairm a’ bhrand "Buinidh tusa agus seo an dachaigh, Odaya Home" a’ toirt seachad còmhdach tairgse airson an aodach sateen cotan grinn a-staigh.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Odaya Home Pacadh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Odaya Home Pacadh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Odaya Home Pacadh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Tomhasan & Pacadh: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tagaichean: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teicneòlas Cinneasachaidh: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Dùbhlan Dealbhaidh: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Rannsachadh: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Brosnachadh: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Faid a' Phròiseict: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Sruth Obrachaidh: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Peutantan: Copyrights belong to Elena Gamalova, 2023.
Creideasan Dhealbhan: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home