Lucky Forever Tea Pacáistíocht Tae by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Pacáistíocht Tae by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Lucky Forever Tea Pacáistíocht Tae

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Pacáistíocht Tae

Is dearadh pacáistíochta páipéir é Lucky Forever Tea do tae Pu-erh. Coinníonn an bosca cúig mhálaí tae chruinne, ceann do gach lá den tseachtain oibre. Ligeann urrann eangaí istigh ann tae a bhrachadh ar an mbóthar, san oifig nó le linn taistil. Tá an bosca páipéir inslise clóite agus stampáilte le scragall. Léiríonn na maisiúcháin i stíl nua-aimseartha móitífeanna traidisiúnta ratha, mar shampla corr bhán, cuair, peoinithe, snagbhreacacha, iasc koi, laindéir agus builíní óir. Iompraíonn an dearadh féiltiúil dóchas as todhchaí níos fearr. Is é an aidhm ná tae Pu-erh a dhéanamh simplí agus tarraingteach do thomhaltóirí óga.

The Recognition

About the Duais Umha A' Design Award

Tha Lucky Forever Tea Pacáistíocht Tae air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lucky Forever Tea Pacáistíocht Tae na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lucky Forever Tea Pacáistíocht Tae a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli