Shede Spirit Oriental Wisdom Pacaideadh Spioradan le Songbai Wang, Yao Wu and Xuan’ang Pu

Tha Shede Spirit Oriental Wisdom Pacaideadh Spioradan le Songbai Wang, Yao Wu and Xuan’ang Pu na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2024

Shede Spirit Oriental Wisdom Pacaideadh Spioradan

le Songbai Wang, Yao Wu and Xuan’ang Pu

Neach-ceannach: Shede Spirits Co., Ltd

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

43,706

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152685

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Shede Spirit Oriental Wisdom Pacaideadh Spioradan

'S e bogsa tiodhlaic a th' ann an Shede Spirit Oriental Wisdom a chaidh a chruthachadh airson bathar spioradan Sìneach. Tha an dealbhadh a' ceangal a' bhranda ri Weiqi, an geama-bùird ris an canar cuideachd Go. Tha na botail spioradan air an cumadh mar chlachan Weiqi dubha is geala, agus tha na cruthan cruinne cofhurtail nan làimh. Nuair a dh'fhosglar am bogsa, chithear geama Weiqi clasaigeach air a shealltainn ann an cruth grafaigeach. Tha bobhlaichean chlachan Weiqi agus bòrd Weiqi nam pàirt dheth, gus an gabh an geama a chluich fhad 's a thathar a' mealtainn nan spioradan. Tha am bogsa air a dhèanamh de bhòrd preasach pàipear kraft gus sgudal stuthan a lùghdachadh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Shede Spirit Oriental Wisdom Pacaideadh Spioradan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Shede Spirit Oriental Wisdom Pacaideadh Spioradan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Shede Spirit Oriental Wisdom Pacaideadh Spioradan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Tomhasan & Pacadh: 312mm*312mm*142mm
Tagaichean: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teicneòlas Cinneasachaidh: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Dùbhlan Dealbhaidh: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Rannsachadh: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Brosnachadh: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Faid a' Phròiseict: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Sruth Obrachaidh: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Buill na Sgioba: Songbai Wang,
Yao Wu,
Xuan’ang Pu