Smoothies Brannadh Bìdh le Andromachi Kakava

Tha Smoothies Brannadh Bìdh le Andromachi Kakava na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2024

Smoothies Brannadh Bìdh

le Andromachi Kakava

Neach-ceannach: ABC Design Communication

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

14,014

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152745

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Smoothies Brannadh Bìdh

Ann an saoghal a tha an-còmhnaidh a' gluasad agus ùine a' teannachadh, tha smoothies Jean Paul Lab a' freagairt le rothaigeachd ann am pacaidean sia làn spòrs agus bhlasan iongantach. Thig rothairean gu bhith nan samhla de shaorsa. Anns gach ràith gluaisidh iad gu neo-ghnàthach dàna, a' lorg shlighe a lìonas am beatha le toileachas, dìreach mar am blas falaichte anns na smoothies. Tha e na àm leigeil às agus siubhal gu saoghal draoidheil bhlasan Jean Paul Lab a' leantainn slighean an tlachd.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Smoothies Brannadh Bìdh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Smoothies Brannadh Bìdh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Smoothies Brannadh Bìdh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Tomhasan & Pacadh: Label: Width 110mm x Height 160mm
Tagaichean: smoothies, jean paul lab, vintage, packaging
Teicneòlas Cinneasachaidh: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Dùbhlan Dealbhaidh: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Rannsachadh: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Brosnachadh: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Faid a' Phròiseict: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Sruth Obrachaidh: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Buill na Sgioba: George Ziakas
Costas Lakis