Xijiu Liquor Pacadh Deoch Làidir by Yamin Zhu

Xijiu Liquor Pacadh Deoch Làidir by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2024

Xijiu Liquor Pacadh Deoch Làidir

by Yamin Zhu

Client: Forty-Nine Union Design Department

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Xijiu Liquor Pacadh Deoch Làidir

Tha am botal air a dhealbhachadh gu mionaideach, air a sgeadachadh leis a' charactar Shìneach "Xi" bho cheithir seallaidhean, a' samhlachadh sonas agus aoibhneas. Tha an dath dearg Sìneach beòthail aige ga dhèanamh iomchaidh airson tachartasan cuirme. Tha am measgachadh co-sheirmeach de mhullach cruinn agus corp ceàrnagach a' nochdadh feallsanachdan àrsaidh Sìneach. Nuair a thèid an cur còmhla, tha na botail a' dùsgadh samhla prìseil an dà-shonais, a' riochdachadh cleachdaidhean bainnse traidiseanta. Chan eil an dealbhadh seo a-mhàin a' toirt urram do dhualchas cultarach ach cuideachd a' leasachadh eòlas an luchd-cleachdaidh, a' solar structar eargonomach sònraichte airson làimhseachadh furasta.

The Recognition

About the Duais Iarainn A' Design Award

Tha Xijiu Liquor Pacadh Deoch Làidir air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Xijiu Liquor Pacadh Deoch Làidir na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Xijiu Liquor Pacadh Deoch Làidir airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8