Espresso Branndadh Cofaidh le Andromachi Kakava

Tha Espresso Branndadh Cofaidh le Andromachi Kakava na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2024

Espresso Branndadh Cofaidh

le Andromachi Kakava

Neach-ceannach: ABC Design Communication

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152991

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Espresso Branndadh Cofaidh

Tha pacadh cofaidh a' feumachdainn dealbhaidh shònraichte air sgàth na farpais mhòire. Thug an rannsachadh a chaidh a dhèanamh stèidhichte air còdachadh datha espresso, ìomhaigh a thaobh bòidhchead eadar-dhealaichte do Sottos Family air a' phacadh. Mar sin, tha paileat datha a' phacaid a' mìneachadh measgachadh a' chofaidh, a' stiùireadh mothachadh an luchd-chleachdaidh gus dath a cheangal ris a' bhlas agus an fàileadh co-fhreagarrach. Chaidh an sgrùdadh a leasachadh gu domhainn a' toirt aire do leasachadh stuthan roinneil a tha a' soilleireachadh brannd cofaidh espresso Sottos Family.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Espresso Branndadh Cofaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Espresso Branndadh Cofaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Espresso Branndadh Cofaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Tomhasan & Pacadh: Metallic Pouch: Width 155mm x Height 325mm
Tagaichean: espresso, sottos, coffee,
Teicneòlas Cinneasachaidh: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Dùbhlan Dealbhaidh: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Rannsachadh: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Brosnachadh: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Faid a' Phròiseict: The project started in November 2019 in Athens and finished in December 2022 in Athens
Sruth Obrachaidh: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Buill na Sgioba: Costas Lakis
Andromachi Kakava