Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic by Creative Department

Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic by Creative Department is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2024

Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic

'S e pacaideachd airson stuth-cuideachaidh probiotic a th' ann an Slimram, a tha ag amas air meadhan-cuim nam boireannach a chaolachadh. Tha cumadh a' bhogsa a' leantainn lùb meadhan-cuim boireann, agus mar sin tha gnìomh a' bhathair air a shealltainn ann an dòigh dhìreach. Tha pàtranan eadar-mheasgte air an uachdar a' toirt iomradh air atharrachaidhean ann am micro-bhitheòm a' chuirp. Tha gorm a' bhranda air a chur còmhla ri dathan dàrnach soilleir. Tha am bogsa air a dhèanamh de PET a ghabhas ath-chuairteachadh agus tha e a' tomhas 80 le 39 le 160 millemeatair. Tha stampadh teth leusair agus cabhradh air an cur an sàs air an uachdar. Tha an dealbhadh ag amas air am bathar a dhealachadh bho chartanan probiotic àbhaisteach.

The Recognition

About the Duais Airgid A' Design Award

Tha Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Life-Space Slimram Pacaideachd Stuth-cuideachaidh Probiotic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen