Guyuelongshan Pacaideachd Fìon Rìs Sìneach by Yuejun Chen

Guyuelongshan Pacaideachd Fìon Rìs Sìneach by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2024

Guyuelongshan Pacaideachd Fìon Rìs Sìneach

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Pacaideachd Fìon Rìs Sìneach

'S e dealbhadh pacaideachd a th' ann an Guyuelongshan airson fìon rìs Sìneach à Zhejiang, Sìona. Tha am fìon air a ghrùdadh le pròiseas traidiseanta agus tha susbaint alcoil ìosal ann, rud a tha a' fàgail an dibhe freagarrach airson cleachdadh làitheil le luchd-caitheimh nas òige. Tha am pacaideachd a' leantainn bòidhchead peantadh cruth-tìre Sìneach, agus tha cruth an t-soithich a' toirt gu cuimhne beanntan, uisge agus dol fodha na grèine. Tha an dealbhadh ag amas air coltas lom seann phacaideachd fìon rìs ùrachadh agus cultar an Ear-thìre a thaisbeanadh ann an dòigh nuadh-aimsireil. Tha am pacaid a' tomhas 340 mm de leud, 130 mm de dhoimhneachd agus 150 mm de dh'àirde.

The Recognition

About the Duais Airgid A' Design Award

Tha Guyuelongshan Pacaideachd Fìon Rìs Sìneach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Guyuelongshan Pacaideachd Fìon Rìs Sìneach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Guyuelongshan Pacaideachd Fìon Rìs Sìneach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.