Hao Prawns Pacadh Spìosraidh le Jin Zhang

Tha Hao Prawns Pacadh Spìosraidh le Jin Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2024

Hao Prawns Pacadh Spìosraidh

le Jin Zhang

Neach-ceannach: Wuhan Sanbu Brand Design

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

12,702

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #154739

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Hao Prawns Pacadh Spìosraidh

Tha na dealbhaichean a' cleachdadh raon mòr de gheal gus iad fhèin a dhealachadh bho thoraidhean coltach eile, a' cleachdadh measgachadh de charactaran pòcair eòlach agus giomach-uisge airson faireachdainn eòlach a thoirt do luchd-cleachdaidh; Leis gu bheil na caractaran Sìneach den ainm branda furasta a chur cearr, dhealbhaich an dealbhaiche suaicheantas Beurla a' bhrand le notaichean pinyin Sìneach. Le bhith a' cur ris an tòna tha e nas fhasa ainm a' bhrand a ràdh gu ceart, agus tha cumadh an tòna coltach ri comharra-sgrùdaidh, a' cruthachadh grafaig chuideachail don bhrand.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Hao Prawns Pacadh Spìosraidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Hao Prawns Pacadh Spìosraidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Hao Prawns Pacadh Spìosraidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Tomhasan & Pacadh: Width 185mm x Depth 45mm x Height 256mm
Tagaichean: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Teicneòlas Cinneasachaidh: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Dùbhlan Dealbhaidh: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Rannsachadh: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Brosnachadh: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Faid a' Phròiseict: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Sruth Obrachaidh: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.