Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich by Hu Wan, Li Jianpeng and Shi Xiaoxia

Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich

by Hu Wan, Li Jianpeng and Shi Xiaoxia

Client: Netease Yanxuan Trading Co. Ltd

Duais Umha A' Design Award Winner in Pacadh Category

13,769

Verified Award Winner

Verify Award Status for #154809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich

Aig àm Fèis Meadhan an Fhoghair, cèicean gealaich airson tiodhlacan agus cleachdadh pearsanta. Ge-tà, leis gu bheil pacadh a' fàs nas sòghail agus nas struidheil, dhealbhaich an sgioba gu faiceallach bogsa tiodhlacan cèic gealaich nas dlùithe agus nas càirdeile don àrainneachd. Tha Sheng Ming Yue a' sealltainn gealach shoilleir ag èirigh os cionn na mara, a' cur an cèill miann muinntir na Sìne airson ath-aonadh agus rudan brèagha, a' cumail suas feartan tiodhlacan àrd-inbhe fhad 's a tha e a' riochdachadh càileachd agus doimhneachd cultar traidiseanta na Sìne. Is e an t-amas dòigh àrd-inbhe agus aig prìs reusanta a thairgse airson an fhèis a chomharrachadh fhad 's a bhios e a' brosnachadh dòigh-beatha sheasmhach.

The Recognition

About the Duais Umha A' Design Award

Tha Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sheng Ming Yue Bogsa Tiodhlacan Cèic na Gealaich a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensions & Packaging: Width：200mm x Depth:110mm x Height：255mm
Tags: Oriental Aesthetics, Package Design
Production Technology: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Design Challenge: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Research: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspiration: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Project Duration: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Operation Flow: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Team Members: Hu Wan
Li Jianpeng
Shi xiaoxia
Image Credits: Creative Director Hu Wan
Designer Li Jianpeng