Miok Pacadh Leann Bainne by Iris Fan is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2024

Miok Pacadh Leann Bainne

by Iris Fan

Client: Miok

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Miok Pacadh Leann Bainne

'S e dealbhadh pacaidh a th' ann am Miok airson leann bainne a thèid a reic ann an canaichean. Tha an deoch a' cothlamadh bainne milis is searbh le builgeanan leanna, agus tha probiotaigean innte le ìre alcoil ìosal. 'S e measgachadh bun-bheachd an dealbhaidh. Timcheall air litrichean Miok a tha air fleòd, tha dà chumadh leaghaidh a' tighinn còmhla gu bhith nan cruth ùr. Tha an cànan lèirsinneach dàna, beòthail agus aoibhneach. 'S e an suaicheantas am prìomh eileamaid air a' chana, agus mar sin tha am brannd furasta aithneachadh sa mhargaidh. Tha 375 mille-liotair anns gach cana. Tha an siostam pacaidh a' gabhail a-steach bogsaichean tiodhlaic, bogsaichean luingeis agus bogsaichean so-ghiùlain airson reic air-loidhne agus ann am bùthan.

The Recognition

About the Duais Airgid A' Design Award

Tha Miok Pacadh Leann Bainne air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Miok Pacadh Leann Bainne na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Miok Pacadh Leann Bainne na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao